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IGCL Commercial GuidelinesJaha Har Gully Se Niklega Champion

Commercial Rights Manual

Season: Season 1
Classification: Confidential

Table of Contents

1. Introduction
2. Commercial Rights
3. League Branding
4. Franchise Branding
5. Sponsor Branding
6. Player Commercial Obligations
7. Match Day Branding
8. Broadcast & Live Streaming Branding
9. Digital & Social Media Rights
10. Photography & Media Rights
11. Advertising Inventory
12. Uniform & Equipment Branding
13. Presentation Ceremony Branding
14. Trophy & Award Branding
15. Promotional Activities
16. Ambush Marketing Policy
17. Intellectual Property
18. Compliance & Penalties

1. Introduction

Welcome to the Indian Gully Cricket League (IGCL).

These Commercial Guidelines define the commercial standards and branding regulations applicable to all franchises, players, sponsors, broadcasters and commercial partners participating in IGCL.

* Compliance with these guidelines is mandatory.

2. Commercial Rights

The following rights belong exclusively to IGCL:

  • League Title
  • League Logo
  • Official Trophy
  • Match Graphics
  • Official Music
  • Live Broadcast Graphics
  • Tournament Hashtags
  • Official Digital Assets

* No organisation may reproduce these assets without written approval.

3. League Branding

The IGCL logo shall appear on:

  • Match graphics
  • Website
  • Social Media
  • Accreditation
  • Tickets
  • LED Graphics
  • Live Stream
  • Press Backdrops

* The logo must never be altered.

4. Sponsor Branding

Official Partners may receive branding on:

  • Live Score Overlay
  • Boundary Graphics
  • Wicket Graphics
  • Strategic Break
  • Toss Backdrop
  • Interview Backdrop
  • Awards

* All sponsor placements require prior IGCL approval.

5. Live Stream Branding

Official broadcast graphics shall include:
  • Match Score
  • Team Logos
  • Player Statistics
  • Sponsor Branding
  • IGCL Logo
Advertising inventory includes:
  • Bottom Banner Ads
  • Video Ads
  • Over Sponsor
  • Boundary Sponsor
  • Wicket Sponsor
  • Player Card Sponsor
  • Match Sponsor

6. Player Commercial Obligations

Players shall:

  • • Wear official apparel.
  • • Attend promotional shoots.
  • • Participate in media interviews.
  • • Respect sponsor commitments.

* Players shall not display conflicting commercial brands without approval.

7. Jersey Branding

Reserved Placement Areas:

  • Front Chest
  • Back
  • Sleeves
  • Collar
  • Cap
  • Helmet
  • Trousers

* Placement dimensions shall be issued separately.

8. Equipment Branding

Permitted:
  • Bat Stickers
  • Helmet Logo
  • Cap Logo
  • Kit Bag
  • Drinks Carrier
Restricted:
  • • Any competing league branding.

9. Digital Rights

IGCL owns all digital assets, including:

  • Official Match Videos
  • Highlights
  • Photography
  • Graphics
  • Broadcast Clips
  • Short-form Content

* No franchise may upload full match footage without permission.

10. Social Media Policy

Official Hashtags:#IGCL | #GameOfGully | #IndianGullyCricketLeague

* Franchises shall tag official IGCL accounts in all match-related content.

11. Media Access

Media personnel require:

  • Official Accreditation
  • Photography Permit
  • Broadcast Pass
  • Drone Permission (if applicable)

12. Advertising Inventory

Commercial inventory includes:

  • Match Sponsor
  • Live Score Sponsor
  • Strategic Break Sponsor
  • Maximum Sponsor
  • Wicket Sponsor
  • Player of Match Sponsor
  • Orange Bat Sponsor
  • Purple Ball Sponsor
  • Broadcast Partner
  • Streaming Partner

13. Trophy Ceremony

Official presentation setup requirements:

  • Official backdrop
  • IGCL Logo
  • Title Sponsor
  • Associate Sponsors
  • Official Trophy
  • Media Zone

14. Intellectual Property

IGCL owns all rights to:

  • League Name
  • Logo
  • Graphics
  • Fixtures
  • Music
  • Commercial Assets

* Unauthorized usage is prohibited.

15. Ambush Marketing

No organisation may imply association with IGCL without written approval.

* Unauthorized promotional activities may result in legal action.

16. Breach & Penalties

Failure to comply may result in:

  • Written Warning
  • Commercial Fine
  • Removal of Branding
  • Suspension
  • Termination of Commercial Rights
  • Legal Proceedings
Commercial Department

Indian Gully Cricket League

Contact Info

Email: [email protected]

Website: www.igclt10.in

Regards,

Tournament Management

Indian Gully Cricket League (IGCL)

Last Updated: 01/06/2026